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The position of Travel Service, Ltd. on the Czech aviation market
Holá, Alžběta ; Vaško, Martin (advisor) ; Majerčinová, Kateřina (referee)
This thesis analyses the position of Travel Service, Ltd. on the Czech aviation market. Furthermore, it also tries to point out the main aspects which were important for the successful development of Travel Service and tries to forecast the future development of this company. The theoretical part contains the history, evolution and position of aviation. It also includes current trends in aviation and the position of aviation in tourism. International organizations and conventions in civil aviation, the deregulation process of air transportation are discussed in this part as well. The analytical part describes the company Travel Service, Ltd., its origin and important events in the history of the company. In this part are analysed economic data, business strategy and internal statistics. There are described the main competitors in the Czech Republic and also in Europe and they are compared with Travel Service. The plans of the company for the future and its next expected evolution are also mentioned here.
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The position of low-cost airlines in Europe
Beznosova, Valeria ; Zelený, Lubomír (advisor) ; Vidrnová, Vlasta (referee)
The aim of the Bachelor Thesis "Position of low-cost airlines in Europe" is to find out how low-cost air transport will develop in the three largest companies in Europe over the next few decades. This will be used to analyze selected indicators between 2013 and 2016. In the main part, we will be comparing traffic statistics and the total revenue for selected airlines. Among other things, current trends and their future development will be explored. For analysis and comparison are used data of Ryanair, EasyJet and Wizzair.
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Relationship between air transport and tourism in Central Europe
HAVLÍKOVÁ, Denisa
The bachelor thesis deals with the relationship between air transport and tourism in Central Europe. The first part of the thesis describes air transport, the current changes, including liberalization, deregulation, network type hub- and-spoke and point- to-point. The following part is about characterization of low-cost airlines, which are still developing. The thesis describes the cause of origin of low cost airlines and the reason for their incessant development. The analytical part of thesis is focused on seasonal offer flights at selected airports in Central Europe and on the differences in the availability of target destinations during the year 2014. The attention is also paid to the differences of airlines offer between low-cost and network carriers and between large international and small regional airports. The airports were chosen according to their size and the number of passengers and number of flights during year (large international airports, small regional airports, etc.). The data required for this analysis were obtained from the database FlightStats 2014. The database contains details of all flights from all around the world. The results show that the season (mainly the summer) has impact on the airlines offer in Central Europe. The season has an impact on the amount and spatial expansion of flights to various destinations. There is also a boom in regional airports that are associated with the rapidly evolving and emerging low-cost airlines.
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Airline marketing
Krejčiřík, Daniel ; Horová, Olga (advisor) ; Štědroň, Bohumír (referee)
My final work should analyze aviation industry from an economic perspective, the main theme will be differences between traditional operators and low-cost operators. The most important part is analysis of the marketing mix, where the main part of air transport are undoubtedly product and price. Result of my work will be a product portfolio that summarizes all the findings in a summary table.
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